Ajwaa

At its core, Ajwaa is a oriental fragrance built around Benzoin, Incense. The opening leads with Dates, Elemi, Lemon, while the heart introduces Licorice, Myrrh that carry the scent through its development.

Lattafa crafted Ajwaa in 2023 as a unisex scent rooted in the Oriental tradition — opulent and enveloping and designed for those who want their fragrance to make a quiet but lasting statement.

As a EDP, it projects with very strong sillage and stays on skin for around 6–8 hours, earning a longevity score of 8/10. It performs best during any time of day.